Getting Playful

Client: King Games

Services: Employer Branding & Art Direction

Swedish developer King Games is the creator of Candy Crush and Bubble Witch, and with over 238 million users world wide, they know a thing or two about being playful.

We collaborated with Kings creative teams across Stockholm, Barcelona and London to create an employer brand that brought to life the passion and personality of it’s people. Taking inspiration from characters and worlds within we created a window into the Kingdom. It’s people as champions, bringing to life their playful nature and passion for the players. The employer brand is bold, colourful and unapologetic just like it’s people. With subtle gaming influences and Scandinavian design principles the look and feel reflects the functional and the creative side of the company and it’s makers.

Alongside the brand we developed an inclusive and interactive careers site dedicated to lifting the King Games curtain. Authentic photography from across the globe to make sure their people are represented and championed. And a full brand toolkit including a brand film, guidelines, social assets and everything they would need to tell their story to the world.