Unleashed

Client: General Electric

Services: Employer Branding

GE Renewable Energy is focused on tackling climate change through clean sustainable energy. They needed an employer brand that brought people with a vision and passion for a better tomorrow. Our inspiration came from what energy looked and acted like to these special people. A guiding light and a growing ripple that reached across the globe.

With hard to reach areas such as India and Vietnam being the focus for most of the renewable energy production and build, this meant direct targeting campaigns were a must, whilst still keeping a consistent EVP of “Unleashing Limitless Potential”. We focused on what mattered to local communities and how renewable energy will make the lives of those around them better way into the future. Bright and dynamic brand visuals that can’t be ignored partnered with real peoples stories ensured a deeper connection and ensured engagement across the campaign.